GASTON DE VILLAR ARCHITECTE

Brand Strategy, Visual Identity Design

Logo System including Monogram, Brand Colors, 2 Brand Patterns, Stationary Design

This brand identity was crafted for an architect who specializes in the restoration of French heritage architecture. Despite the classical nature of his business, the client desired a logo with a contemporary touch. His explicit request was for the design to incorporate architectural or historical elements, with a particular emphasis on featuring an arch. This arch symbolizes not only an architectural element but also serves as a gateway into heritage properties. The resulting brandmark design elegantly integrated the arch, steps leading into it, and an antique doorknob, while the lower part of the design was adorned with the heads of antique keys for a cohesive visual identity.